What good is a website if it’s not consistently helping you generate business?
What’s even worse is that if it’s not helping you bring in business… it’s actually costing you clients.
Loan officers can’t refinance clicks.
Real estate agents can’t list clicks.
Insurance agents can’t sell policies to clicks.
Getting traffic to a website without converting leads means people that you should be doing business with are finding you, but they are just slipping through the cracks.
They don’t call to report that to you either. They just take their business elsewhere.
I started my career in digital marketing for real estate and mortgage back in 2004.
It didn’t take long for me to realize having an “online brochure” website is absolutely pointless for anyone that’s doing marketing and looking to generate leads.
When I looked around at the various companies offering websites and marketing services, all I saw was a bunch of digital business cards made by tech companies with very little understanding of lead generation.
I became obsessed with the idea of creating interactive engagement tools to help clients capture and convert clicks into qualified leads.
Since then, I’ve been forehead deep in conversion optimization for websites and landing pages in the mortgage, real estate, and insurance spaces.
Optimizing a website to convert anonymous visitors into tangible, qualified contacts is 1 part science, 1 part art, and 1 part guesswork.
You test things out and follow the data to see what’s producing results.
Some things are obvious, some are not.
For example: using a contrasting color for a call-to-action button to grab visitors’ attention and get them to click into an engagement device like a landing page or a calendar scheduling tool is a no-brainer.
But here’s one that might not be so obvious: asking for contact information first on a form rather than last will usually send your conversion rates into the gutter…
Missing out on just a handful of clients because you haven’t properly optimized to convert leads can literally cost you tens of thousands of dollars.
Over the years, I’ve gained an understanding of internet user psychology and how to get people to click where you want them to go, and once there, enticing them to provide accurate information.
Offering a lead magnet (ethical bribe) in exchange for an email address is elementary…
And that’s cool for list building and eventual sales…
But getting people that are hot right now to give you a dozen or more pieces of qualifying information, including their cell phone number so that you can build a relationship and convert them into a client, is a whole different ballgame.
Both are important.
You want to build your list and audience for the future, but at the same time, you don’t want to miss out deals that are ready to go.
Focusing on only list building means you’re losing sales right now.
You can’t just cross your fingers and hope that people call you when the time is right because you did a good job of staying in front of them.
While you’re dripping away with email content, someone else like LendingTree or Trulia is cleverly engaging them and extracting crucial information, like a phone number, then selling that lead to your competition, who ends ups getting them on the phone and closing the sale.
So what’s the solution?
At leadPops™, we build websites designed from the ground up to convert clicks into qualified leads for clients in the mortgage, real estate, and insurance industries.
You can’t do business with clicks.
Start converting clicks into contacts and get more out of your marketing.
For a free website review and consultation, use our Website Grader tool today!