Follow up to my post about Sneaky Quicken’s Google Ads Traffic Increase

Quicken What Changed

Follow up to my post about Sneaky Quicken’s Google Ads traffic increase.

Their Google Ads traffic has surged by 482.53% since ’17.

In ’17, they bought “mortgage shopping website” LowerMyBills.

The same LMB that Experian purchased for $330M in ’05.

LMB is a pioneer in mortgage lead gen.

Crazy amount of Google Ads.

Ridiculous (but effective) eyeball-grabbing banners.

All driving traffic into gamified, interactive lead forms.

Based on the SEMrush data, it looks like Quicken spent a lot of ’17 taking in everything they learned from their new acquisition.

In ’18, they started implementing it… 

And getting results that justified the massive increase in spend/traffic.

They’re at $5M+ on Google Ads just this month alone.

I’ll share their top 10K keywords in a future post.

It’s some interesting stuff.

Guess what though?

None of it would work w/out the new lead forms they’ve implemented.

It’s all very LowerMyBills-esque.

They know that spending money on traffic w/out conversion optimization & smart lead forms is a giant waste of money.

So they optimized.

They didn’t build it themselves. 

That’s too much time/opportunity lost.

They just bought a leader in the space.

Don’t reinvent the wheel.

Talk to leadPops. 

We’ll arm you for the battle. 

-Andrew Pawlak


Learn More:

https://mortgage.leadPops.com

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