I like to give credit where it’s due.
Some clients make my job easy.
Earlier this year, I had the privilege of meeting the one & only Shashank Shekhar at an event in TX.
He shared some of his inspiring story with the group…
And then dropped knowledge bombs.
It was powerful stuff.
We chatted briefly & he asked, “Well Andrew, what can you do for me?”
I’d already geeked out on his website earlier that day.
I did a quick review of his traffic, SEO, & existing lead generation efforts…
There were several opportunities for him to get better results in terms of lead generation & ROI.
With a gleam in my eye, I turned to Shashank & replied:
“Buttons & links, my friend. Buttons & links.”
You see, Shashank was already getting some solid traffic to his website.
The problem was his lead forms were hard to find & ineffective.
An easy fix.
A few days later, the leadPops team sent over a quick outline of simple tweaks his developer could make.
The idea was to optimize the website for CONVERSION with leadPops Funnels.
We needed to DRAW IN & CONVERT the traffic he was already getting into exclusive leads.
Basically, buttons & links…
Pointing to gamified leadPops Mortgage Funnels.
And voila.
Thanks for letting me share our story, Shashank!
-Andrew Pawlak
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