Follow up to my post about Sneaky Quicken’s Google Ads traffic increase.
Their Google Ads traffic has surged by 482.53% since ’17.
In ’17, they bought “mortgage shopping website” LowerMyBills.
The same LMB that Experian purchased for $330M in ’05.
LMB is a pioneer in mortgage lead gen.
Crazy amount of Google Ads.
Ridiculous (but effective) eyeball-grabbing banners.
All driving traffic into gamified, interactive lead forms.
Based on the SEMrush data, it looks like Quicken spent a lot of ’17 taking in everything they learned from their new acquisition.
In ’18, they started implementing it…
And getting results that justified the massive increase in spend/traffic.
They’re at $5M+ on Google Ads just this month alone.
I’ll share their top 10K keywords in a future post.
It’s some interesting stuff.
Guess what though?
None of it would work w/out the new lead forms they’ve implemented.
It’s all very LowerMyBills-esque.
They know that spending money on traffic w/out conversion optimization & smart lead forms is a giant waste of money.
So they optimized.
They didn’t build it themselves.
That’s too much time/opportunity lost.
They just bought a leader in the space.
Don’t reinvent the wheel.
Talk to leadPops.
We’ll arm you for the battle.
-Andrew Pawlak
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