So a yellow Amazon box arrived at my door this morning.
A yellow frickin’ box!
Suddenly, I had no interest in its content.
I needed to know who was behind this savvy marketing scheme & what they had in store for me.
I shook my head, mumbling to myself, “You sly dog you!”
The promo features a call-to-action w/ a QR code to scan through the Amazon app for an insurance quote.
I was hopeful they’d execute on this campaign all the way through…
But in my heart, I knew they’d blow it at the most critical moment.
I scanned the code, arriving on a solid mobile landing page.
I tapped the auto insurance quote button, palms sweating…
Aaand the wheels fell off.
They went right for the jugular.
Where do you live?
Whoa whoa whoa.
Take it easy there, tiger.
I don’t even know you guys & you’re already getting all up in my business!
Just couldn’t help themselves, could they?
I applaud them on pulling off this partnership.
Great branding play.
The yellow box is quite the spectacle.
But the lead gen effort is where they blew it.
I see this all the time with mortgage and insurance companies.
They do some good marketing…
But few understand lead gen.
A VERY expensive mistake.
Also, an easy fix.
Just call leadPops.